DAISY'S MERCANTILE
digital
management
Daisy's Mercantile is a curated in-person and online boutique. Through my positions as the Social Media Director and Brand Consultant for Daisy's, I helped formulate a strategic social media marketing plan through brand story telling. I created a new website full of my original photographs, generated multiple iterations of original social media content until the brand's story was clear, and I helped manage the newsletter.
As the Social Media Director for Daisy's, I worked with the owner to create a strategic plan that tells the story of the brand. I helped determine the messages the owner wanted to share about her store, and I created two different iterations to visually represent the brand. This is the second and final iteration, which grasped the aesthetic and the style of content that the owner wanted to achieve.
This was the first iteration of social media content I created for Daisy's. I worked with the owner to create a product based feed, and after analyzing the success of the posts I worked with the owner to determine that the content was not right for the audience. I then helped her determine what type of content would be more successful, which included more behind-the-scenes work and personal anecdotes.
website
Within my Brand Consultant position for Daisy's, I reworked the boutique's website. Using a Tonic Site Shop template and the website-builder application Showit, I manipulated the website to fit within the owner's vision. I photographed all original product pictures for every page of the website. I edited the copy for the website and placed it together to create a digital representation of the brand and boutique.
